What it means
It is a distinct product variant that the seller tracks and sells as its own item.
Term in plain language
SKU
A unique stock-keeping unit, usually defined by a specific combination of product attributes.
Why it matters
Correct SKU separation affects stock, pricing, variants and product-card data quality.
Example
The same T-shirt model in sizes S and M represents two separate SKUs.
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Product attribute
A product characteristic used in filters, comparisons and cards.
Product card
A product page containing the name, attributes, images, price and purchase conditions.
Rich Content
Enhanced visual content for a product card, including extra blocks, images and explanations.