Term in plain language

Product card

A product page containing the name, attributes, images, price and purchase conditions.

01

What it means

It is the main page where a shopper understands the product and decides whether to buy it.

02

Why it matters

A complete, consistent product card affects catalogue discovery, trust and conversion.

03

Example

A footwear card shows the model, size guide, material, images, price and availability.

Related page

Related terms

02

SKU

A unique stock-keeping unit, usually defined by a specific combination of product attributes.

03

Rich Content

Enhanced visual content for a product card, including extra blocks, images and explanations.

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