What it means
In plain language: a product characteristic used in filters, comparisons and cards.
Term in plain language
Product attribute
A product characteristic used in filters, comparisons and cards.
Why it matters
The term helps define the issue, agree the outcome and verify delivery.
Example
Material, size, colour or power.
Related pageRelated terms
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SKU
A unique stock-keeping unit, usually defined by a specific combination of product attributes.
Product card
A product page containing the name, attributes, images, price and purchase conditions.
Rich Content
Enhanced visual content for a product card, including extra blocks, images and explanations.