SEO support

Website fixes and useful new pages every month

The monthly scope says which pages we review, what we fix and which materials we prepare.

Growth loopReview → prioritise → implement → measure again
Review → prioritise → implement → measure again
01 · demand
01
02 · pages
02
03 · changes
03
04 · measure
04

01 · Problem

When this service helps

SEO stalls when a supplier works on content or technical issues in isolation. Useful progress needs accessible pages, a clear structure, helpful content and regular fixes.

  • There is proven demand for your services
  • You need broader visibility for relevant queries
  • Technical and content work needs one owner
  • Monthly delivery must be transparent

02 · Diagnosis

How we find the cause

  1. 01

    Match search demand to the current site structure

  2. 02

    Find pages competing for the same intent

  3. 03

    Separate technical and content tasks

  4. 04

    Choose a measurable delivery scope for the next month

In plain language

Three terms used in this service.

Keyword set

It is a map of how people phrase their needs in search and which page should answer each query group.

The set helps plan a deliberate structure without random pages or mechanical phrase repetition.

Open in glossary
Query clustering

Phrases with the same job are kept together, while different intents are assigned to different pages.

Clustering prevents unnecessary pages and avoids mixing different user needs on one page.

Open in glossary
Internal linking

Pages are not left isolated: readers and crawlers can move to the logical next page.

Internal linking helps discovery, supplies context and guides visitors towards the next action.

Open in glossary

What we monitor every month

Not one graph, but a set of related signals

We show the trend, explain fluctuations and compare them with the actual changes made on the site.

Organic traffic

0↑28.4%
visitors per month
target30K20K10K0foundationcontent27,842MarAprMayJunJulAug

Aug: 27,842

Visibility+17%Visits+28.4%CTR4.7%Pages92/100
Visibility ↑Visits ↑CTR ↑

Growth in organic visits is the goal of the work, not a guaranteed outcome.

Search CTR

0.0%↑0.9 pp
average CTR

CTR is the share of people who see a site in search and click through.

target6%4%2%0%snippetsreview4.7%MarAprMayJunJulAug

Aug: 4.7%

Impressions+17%CTR4.7%SnippetsrefinedVisits+28.4%
Impressions ↑CTR ↑Visits ↑

Click-through rate can improve after clear work on snippets and pages.

03 · Result

What changes and what you keep

  • Fixed pages
  • New pages for relevant demand
  • List of completed work
  • Next-month plan
  • Monthly plan
  • Updated pages and content
  • Agreed technical implementation
  • Plain-language report
  • Next-month roadmap

04 · Process

What we actually do

  1. 01

    Monitor indexing and technical health

  2. 02

    Map customer queries to the right pages

  3. 03

    Improve existing pages and create new material

  4. 04

    Review competitors, internal links and user journeys

  5. 05

    Document changes and evidence

05 · Options

Scope, limit and price together

BasicTiming confirmed upfront

Starter

For a small service website in one region.

Limit1 region · 5 pages · 1 content item

Individual estimate
Full tier scope
  • Website review
  • 5 priority pages
  • 1 content item a month
  • Up to 3 hours of fixes
TurnkeyTiming confirmed upfront

Article

One standalone website article without a monthly retainer.

LimitUp to 8,000 characters · 1 revision round

Individual estimate
Full tier scope
  • Article outline
  • Copy
  • Title and description
  • Fact-check against client materials

06 · Timing and limits

What we clarify upfront

A practical horizon is 3–6 months. Technical fixes are verifiable earlier; search impact requires recrawling and data.

  • Media budget
  • Paid placements
  • Large development outside the package
  • Guaranteed rankings or leads

07 · Proof

Delivery can be accepted against evidence

  1. 01

    We record the baseline and scope before work begins.

  2. 02

    We hand over the completed changes and included materials.

  3. 03

    We repeat applicable checks and state the remaining limits.

Open an evidence-based case

Nobody can promise a search position or number of sales in advance: demand, competitors, seasonality and the product all matter. We agree the work, timing and price upfront, then check everything again after the changes.

Result example

Monthly work is visible through a change log and the next decision

The report connects completed work, affected pages, data constraints and the plan for the next period.

Monthly report fragment

A reporting structure without invented metrics or attribution.

Agreed scope
Technical fixes, priority pages and one connected content item
Changed pages
A URL list with the date and a short description of every change
Content
What was drafted, approved, published or is waiting for inputs
Movement
Direction of change only for agreed and available data sources
Constraints
What cannot yet be interpreted because of timing, seasonality or missing data
Next period
A task queue with selection reasons and dependencies

Before → after

Without a managed process

Activities are disconnected

  • Changes have no recorded baseline
  • It is unclear which pages actually changed
  • A new month starts without an accepted decision
With recurring work

Changes can be traced

  • Every task has a plan, log and status
  • Data is separated from interpretation
  • The next scope follows confirmed constraints

Why this option

  • One technical fix is not enough and the site needs a repeatable cycle
  • Site structure and content need one coordinated order
  • The team needs a defined period scope rather than open-ended support

Why KILENI

  • We record what changed, where and on which decision
  • We do not attribute movement that the available data cannot support
  • Constraints are shown and the next scope is agreed before delivery

This example shows the reporting format. Work depth follows diagnosis, while search movement is interpreted only from accessible and agreed data sources.

08 · Before ordering

11 answers for a buying decision

Scope, access, timing, acceptance and service boundaries — without hidden assumptions.

01What is wrong right now?

SEO stalls when a supplier works on content or technical issues in isolation. Useful progress needs accessible pages, a clear structure, helpful content and regular fixes.

02How will KILENI check it?

Match search demand to the current site structure; Find pages competing for the same intent; Separate technical and content tasks; Choose a measurable delivery scope for the next month

03What exactly will be done?

Monitor indexing and technical health; Map customer queries to the right pages; Improve existing pages and create new material; Review competitors, internal links and user journeys; Document changes and evidence

04What will I receive?

Monthly plan; Updated pages and content; Agreed technical implementation; Plain-language report; Next-month roadmap

05How do I accept the result?

Accept the result against the criteria agreed upfront: Fixed pages; New pages for relevant demand; List of completed work; Next-month plan.

06How long will it take?

A practical horizon is 3–6 months. Technical fixes are verifiable earlier; search impact requires recrawling and data.

07What does it cost?

Starter — Individual estimate (1 region · 5 pages · 1 content item); Growth — Individual estimate (Up to 2 regions · 10 pages · 2 content items); Team — Individual estimate (Up to 3 regions · 20 pages · 4 content items); Article — Individual estimate (Up to 8,000 characters · 1 revision round)

08What is not included?

Media budget; Paid placements; Large development outside the package; Guaranteed rankings or leads

09Why choose this option?

Starter: For a small service website in one region. Growth: For regular page improvements and broader demand. Team: For several service lines with ongoing website work. Article: One standalone website article without a monthly retainer.

10Why KILENI?

Before starting, we record the baseline, scope, timing, price and acceptance criteria. For this service, the handover includes: Monthly plan; Updated pages and content; Agreed technical implementation.

11What happens next?

Complete the short brief for “SEO support”. If the option is unclear, choose “Not sure” and we will start by defining the task boundaries.

Questions about the service

When will we see results?

Implementation can be verified immediately. Rankings and traffic change after search recrawls and depend on the market, so an exact date would be misleading.

Do we need Yandex Ads?

Not always. Ads can validate demand quickly, but management and media spend are separate.

Who publishes content?

The package states who writes, designs, approves and publishes each asset.

Next step

Describe the task — get a sensible scope

Before work starts, we state scope, timing, price and exclusions.

Discuss the project