KILENI blog

Practical guides to search, websites and sales

Auditing, indexing, speed, e-commerce, channels and SEO cost. Every guide gives an action order, evidence from two projects and official sources.

FeaturedPlain language8 min

SEO audit: when you need one and what it should deliver

Judge an audit by the decisions it supports, not by the warning count in an export.

After readingKnow when to commission an audit, what evidence to request, and how to accept the work.

Marketplaces8 min

Build the category, attributes, title, copy, and photographs from verified product facts.

After readingCreate an evidence-led listing and know which fields must be adapted for each marketplace.

SEO8 min

Separate server failure, indexing directives, canonical conflicts, and a mismatch with the query.

After readingFollow one URL from its HTTP response to the canonical version selected by search engines.

Advertising8 min

Choose by timing, proven demand, landing-page readiness, and the cost of a qualified enquiry.

After readingMatch the business constraint to a channel and design a first test without funding two vague programmes.

Development9 min

A practical way to measure loading, isolate the bottleneck and verify the release without chasing one score.

After readingBuild a short speed-review plan focused on pages that lead to an enquiry or purchase.

SEO10 min

Choose categories, product pages and filters by customer demand instead of publishing every possible URL.

After readingKnow which store pages answer a real search task and which ones create duplicates and confusion.

Analytics8 min

Compare SEO offers by scope, responsibility and verification instead of a monthly figure alone.

After readingKnow how to compare the work limits and acceptance method before agreeing a budget.