Term in plain language

Keyword set

A validated set of search queries grouped by topic and intent.

What it means

It is a map of how people phrase their needs in search and which page should answer each query group.

The set helps plan a deliberate structure without random pages or mechanical phrase repetition.

Audit-price queries belong on a commercial page, while audit-scope queries can be answered by an explanatory article.

Related terms

The content and markup of the page itself.

A link from one website page to another page on the same domain.

A system of internal links connecting related pages across a website.