Term in plain language

Internal linking

A system of internal links connecting related pages across a website.

What it means

Pages are not left isolated: readers and crawlers can move to the logical next page.

Internal linking helps discovery, supplies context and guides visitors towards the next action.

An article about a free check links to the audit service, and the service links to an evidence-based case.

Related terms

The content and markup of the page itself.

A link from one website page to another page on the same domain.

The collection of search phrases, topics and user intents relevant to a website or section.