What it means
It connects related material within the website and gives visitors or crawlers a clear route to the next page.
Term in plain language
Internal link
A link from one website page to another page on the same domain.
Why it matters
The anchor text and destination provide context, support URL discovery and reduce the number of isolated pages.
Example
An article about meta tags uses descriptive anchor text to link to the SEO audit page where they can be reviewed.
Related pageRelated terms
Continue exploring
On-page
The content and markup of the page itself.
Internal linking
A system of internal links connecting related pages across a website.
Search semantics
The collection of search phrases, topics and user intents relevant to a website or section.