What it means
In plain language: the content and markup of the page itself.
Term in plain language
On-page
The content and markup of the page itself.
Why it matters
The term helps define the issue, agree the outcome and verify delivery.
Example
Headings, copy, links, images and structured data.
Related pageRelated terms
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Internal link
A link from one website page to another page on the same domain.
Internal linking
A system of internal links connecting related pages across a website.
Search semantics
The collection of search phrases, topics and user intents relevant to a website or section.