What it means
It is the language of actual demand: the tasks people enter into search, the words they use and the answer they expect.
Term in plain language
Search semantics
The collection of search phrases, topics and user intents relevant to a website or section.
Why it matters
Semantic analysis helps create pages for distinct needs instead of mechanically repeating popular keywords.
Example
Queries about audit pricing, self-checking and error remediation are separated by intent and answer format.
Related pageRelated terms
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On-page
The content and markup of the page itself.
Internal link
A link from one website page to another page on the same domain.
Internal linking
A system of internal links connecting related pages across a website.