What it means
The words alone are not enough: the user may need an answer, comparison, location or purchase.
Term in plain language
Search intent
The task a user wants to complete with a search query.
Why it matters
A page that misses the intent rarely helps the visitor even when it contains the exact query wording.
Example
For “what does an SEO audit include”, the user needs a scope explanation rather than an unexplained order form.
Related pageRelated terms
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Title
The HTML document title shown in the browser tab and often used as the search-result heading.
Description
A concise meta description of page content that a search engine may use in the result snippet.
H1
The main visible HTML heading that states the primary topic of a particular page.