What it means
The title briefly names a specific page in the code and helps distinguish it from other pages on the website.
Term in plain language
Title
The HTML document title shown in the browser tab and often used as the search-result heading.
Why it matters
A precise unique title communicates the page topic and improves snippet clarity without becoming a list of keywords.
Example
A service page uses “Website SEO audit: scope and pricing” rather than the generic “Home | Company”.
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Description
A concise meta description of page content that a search engine may use in the result snippet.
H1
The main visible HTML heading that states the primary topic of a particular page.
Meta tags
HTML elements that provide search engines with supporting information about a page.