What it means
It is the heading inside the page that immediately tells visitors where they are and what the content covers.
Term in plain language
H1
The main visible HTML heading that states the primary topic of a particular page.
Why it matters
A clear H1 anchors the visitor and document structure, while a missing or purely decorative heading weakens that orientation.
Example
On an audit page, the H1 names the website review and subsequent H2 headings explain scope, process and outcome.
Related pageRelated terms
Continue exploring
Title
The HTML document title shown in the browser tab and often used as the search-result heading.
Description
A concise meta description of page content that a search engine may use in the result snippet.
Meta tags
HTML elements that provide search engines with supporting information about a page.