Term in plain language

Description

A concise meta description of page content that a search engine may use in the result snippet.

01

What it means

The code summary states what a visitor will find, although the search engine may select a different passage from the page.

02

Why it matters

A specific description communicates value before the click; empty or duplicated descriptions lose that opportunity.

03

Example

An audit description states the reviewed scope, result and limitation without repeating the title word for word.

Related page

Related terms

01

Title

The HTML document title shown in the browser tab and often used as the search-result heading.

02

H1

The main visible HTML heading that states the primary topic of a particular page.

03

Meta tags

HTML elements that provide search engines with supporting information about a page.

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