What it means
Phrases with the same job are kept together, while different intents are assigned to different pages.
Term in plain language
Query clustering
Grouping search queries that can be answered well by a single page.
Why it matters
Clustering prevents unnecessary pages and avoids mixing different user needs on one page.
Example
Queries such as “order an SEO audit” and “SEO audit cost” can lead to one service page.
Related pageRelated terms
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On-page
The content and markup of the page itself.
Internal link
A link from one website page to another page on the same domain.
Internal linking
A system of internal links connecting related pages across a website.