What it means
Different phrases are grouped when users expect the same type of answer; a separate page is not created for every similar keyword variation.
Term in plain language
Query cluster
A group of search queries whose intent and result sets are close enough to be answered by one target page.
Why it matters
Clustering turns search demand into a clear site structure, reduces duplication and cannibalisation, and identifies the URL to promote for each demand group.
Example
Queries such as “book an SEO audit” and “SEO audit price” may share one commercial page, while “how to run an SEO audit” belongs in a separate guide.
Related pageRelated terms
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On-page
The content, HTML markup and internal search signals that can be controlled on a specific website page.
Internal link
A link from one website page to another page on the same domain.
Internal linking
A system of internal links connecting related pages across a website.