Product cards

Yandex Market

We align the offer with Market requirements so attributes work in comparisons and important data is retained.

01

What affects visibility

  • category mapping
  • accurate parameters
  • offer and image quality
02

Important fields

  • title and manufacturer
  • description and attributes
  • variants
  • offer identifiers
03

Content and media

  • primary image
  • additional angles
  • size diagrams
  • images without misleading overlays
04

How the work runs

  • review placement errors
  • map fields to category requirements
  • prepare data and media
  • verify the published result
05

What you receive

  • required-field table
  • ready copy
  • image requirements
  • repeat-check protocol
06

Optional additions

  • feed preparation
  • bulk data normalisation
  • account error review
08

Access and boundaries

A catalogue export is enough for content preparation. Access is discussed only for upload support or account-error review.

09

How delivery is accepted

  • required fields are completed for the selected category
  • the result is rechecked in the card or upload report

Deliverable example

Example Yandex Market handover

This demonstrates the deliverable structure. Exact wording follows a review of the product, category and source assets.

Source card

Data exists, but the product is hard to compare

  • The offer is not mapped to the precise category
  • Parameters are insufficient for comparison
  • Images omit important dimensions
Recommended structure

Fields, copy and media follow one buying path

  • Category and core offer fields are aligned
  • Parameters support comparison on Market
  • Angles and diagrams show dimensions and contents
Search phrases
Shopper-language groups without mechanical repetition in copy
Card structure
Category → title → manufacturer → parameters → description → identifiers
Image scenario
Primary image → angles → dimension diagram → details → package contents
Files
Field-and-copy table, frame map, source-assets folder and ready files
Publishing rules
Checklist for fields, formats, upload order and repeat verification

The example does not promise rankings or sales. It shows the supplied materials and the criteria used to accept delivery.

Scope and pricing

Three options for Yandex Market

Choose the closest scope. Platform and option are carried into the brief automatically.

Card review

For understanding what blocks one card and what to fix first.

Individual estimate
Main result
Prioritised correction list
Limit
1 card · publishing excluded
Timing
2 working days
Full scope
  • Category and core-offer-field review
  • Parameter and image-quality review
  • Placement-error list
Recommended

Card optimisation

For ready source photos that need stronger fields and copy.

Individual estimateper SKU
Main result
Ready field and copy structure
Limit
1 SKU · 1 revision round
Timing
3–4 working days
Full scope
  • Title, manufacturer and description
  • Market comparison-ready parameters
  • Required-field table
Continue to the short brief

Turnkey packaging

For a full handover including fields, image scenario and publishing rules.

Individual estimateper SKU
Main result
Publishing-ready card pack
Limit
1 SKU · design without photography
Timing
5–7 working days
Full scope
  • Every field from the optimised-offer package
  • Image and angle requirements
  • Handover file and repeat-check protocol

Official documentation

Verify requirements with the platform

Yandex Market: core offer fieldsYandex Market: image requirements

Share the cards — we will return with scope and pricing

Complete the short brief

Platform names and marks belong to their respective owners. KILENI does not claim official partner status.