Product cards

Ozon

We make the product easier to compare through complete attributes, useful media and consistent promises.

01

What affects visibility

  • correct product type and category
  • filter-ready attributes
  • relevant and readable copy
02

Important fields

  • platform-compliant title
  • summary and description
  • required and optional attributes
  • variants and identifiers
03

Content and media

  • product images
  • video
  • rich content
  • the order of visual proof
04

How the work runs

  • review the card and results
  • cluster queries without duplication
  • complete the attribute matrix
  • design the media sequence
05

What you receive

  • field map
  • copy and attributes
  • media scenario
  • post-moderation checklist
06

Optional additions

  • rich content
  • infographic design
  • bulk catalogue work
08

Access and boundaries

Source data can be shared as a table. Account access is only required for separately scoped publishing or upload troubleshooting.

09

How delivery is accepted

  • copy and attributes are supplied in the agreed format
  • media and rich content pass the pre-upload checklist

Deliverable example

Example Ozon handover

This demonstrates the deliverable structure. Exact wording follows a review of the product, category and source assets.

Source card

Data exists, but the product is hard to compare

  • Product type and category were not verified
  • The summary duplicates the description
  • Media is not ordered for comparison
Recommended structure

Fields, copy and media follow one buying path

  • Product type and fields match the Ozon category
  • The summary answers quickly and the description adds detail
  • Images and rich content follow one scenario
Search phrases
Shopper-language groups without mechanical repetition in copy
Card structure
Product type → title → summary → attributes → description → variants
Image scenario
Primary image → benefit → comparison → attributes → use → rich content
Files
Field-and-copy table, frame map, source-assets folder and ready files
Publishing rules
Checklist for fields, formats, upload order and repeat verification

The example does not promise rankings or sales. It shows the supplied materials and the criteria used to accept delivery.

Scope and pricing

Three options for Ozon

Choose the closest scope. Platform and option are carried into the brief automatically.

Card review

For understanding what blocks one card and what to fix first.

Individual estimate
Main result
Prioritised correction list
Limit
1 card · publishing excluded
Timing
2 working days
Full scope
  • Product type, category and filter review
  • Summary, description and media review
  • Prioritised correction list
Recommended

Card optimisation

For ready source photos that need stronger fields and copy.

Individual estimateper SKU
Main result
Ready field and copy structure
Limit
1 SKU · 1 revision round
Timing
3–4 working days
Full scope
  • Title, summary and description
  • Ozon attribute matrix
  • Search-phrase map
Continue to the short brief

Turnkey packaging

For a full handover including fields, image scenario and publishing rules.

Individual estimateper SKU
Main result
Publishing-ready card pack
Limit
1 SKU · design without photography
Timing
5–7 working days
Full scope
  • Every field from the optimised-card package
  • Image and rich-content scenario
  • Files and a post-moderation checklist

Official documentation

Verify requirements with the platform

Ozon product content guide

Share the cards — we will return with scope and pricing

Complete the short brief

Platform names and marks belong to their respective owners. KILENI does not claim official partner status.