What it means
It follows one visitor scenario by explaining the offer, answering key questions and leading to a clear next step.
Term in plain language
Landing page
A page organised around one audience, task or specific offer and its next action.
Why it matters
A focused page aligns search or advertising expectations with content and avoids making visitors hunt across the website.
Example
An SEO audit landing page presents the problem, review scope, deliverable, price and a link to the brief.
Related pageRelated terms
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Redirect
An HTTP response that sends browsers and search crawlers from one URL to another.
Schema.org
A shared vocabulary of types and properties for machine-readable descriptions of web-page entities.
Structured data
Machine-readable markup that explicitly describes page entities and their properties.