What it means
The server states that the requested resource is available elsewhere and supplies the destination address.
Term in plain language
Redirect
An HTTP response that sends browsers and search crawlers from one URL to another.
Why it matters
A correct permanent redirect preserves the user journey and helps transfer accumulated signals when a URL changes.
Example
After a service is renamed, its old URL uses one 301 redirect to the current page without a redirect chain.
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Schema.org
A shared vocabulary of types and properties for machine-readable descriptions of web-page entities.
Structured data
Machine-readable markup that explicitly describes page entities and their properties.
JSON-LD
A format for supplying linked structured data in a separate JSON block within an HTML document.