Term in plain language

Page cannibalisation

A situation where several pages on one website compete for the same search task.

What it means

Search engines struggle to choose the primary answer because the website offers several nearly identical pages.

Competing pages can displace one another and split the signals each page has accumulated.

Two “website SEO audit” pages differ only by reordered paragraphs and target the same query.

Related terms

A website review that connects an issue to a URL, priority and a repeatable acceptance check.

Adding a processed page to the search-engine database used to build search results.

Automated exploration of accessible URLs and links by a search crawler.