Content and images

Image alternative text

This check counts images without an alt attribute and distinguishes them from intentionally decorative images with empty alt.

01

What is measured

The audit inspects every img: a missing attribute reduces coverage and an empty value is recorded separately.

02

Pass criterion

Informative images have concise functional alt text, while decorative images use alt="".

03

What to fix

Describe the image’s meaning or action without keyword stuffing and avoid repeating adjacent copy verbatim.

04

Automation limit

Automation sees whether alt exists but cannot guarantee that the wording is accurate or useful.

Reference

Official documentation

W3C WAI: image alt decision tree

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